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How to Scale an Agency Without Hiring More People

Episode 16 explores how agencies can scale without growing their headcount โ€“ from shifting mindset around client value and delivery structure to the role of tooling in closing the gap between design and implementation.

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Building Sales That Actually Scale

Episode 15 explores how companies can build sales that actually scale โ€“ from defining real customer value and ICPs to creating structured sales processes and avoiding common pitfalls with AI.

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Modern WordPress Architecture โ€“ Agency Essentials

Episode 14 explores what modern WordPress architecture actually means for agencies today โ€“ from balancing stability and innovation to evaluating headless setups, Full Site Editing, and the real impact of AI on agency workflows.

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The Hidden Cost of Weak Security: Agencies Best Practices

This episode explores the hidden costs of weak security and shows agencies how to move from reactive fixes to scalable, resilient security practices.

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Turning a Guess into a Plan – Analytics & Conversion Tracking

This episode explores how smarter tracking turns data into direction. Derek Ashauer and Sandra Kurze discuss analytics, privacy, and real-world clarity.

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Hosting for Hundreds: What Agencies Need to Know Before They Grow

This episode explores how agencies can scale hosting across hundreds of sites without sacrificing performance. Jessica Lyschik and Zach Stepek discuss common pitfalls, the importance of reliable partners, and how to manage costs, caching, and WooCommerce performance at scale.

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Good for Users, Great for Business: Accessibility

This episode is all about what the European Accessibility Act means for agencies, why many still struggle to make it part of everyday workflows, and how quick fixes like overlay plugins can hurt users and revenue. The conversation shares proven strategies, lessons from a transparent accessibility journey, and a practical toolbox with AI assistants, plugins, […]

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AI & WordPress

This episode features a discussion on the role of AI in the WP ecosystem. The conversation explores current trends, how agencies and customers are adapting, and what the future might hold for building, managing, and scaling websites with AI tools.

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Multisite – Hidden Champion for Large Website Projects

Jakob discusses with Robert Windisch, CIO of Syde, how WordPress multisite is a must-have for any agency to tackle large-scale web projects. They share their thoughts on multisite myths, discuss its limitations and possibilities and share hands-on advise for agencies.

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Leveraging E-Commerce Websites

Our co-founder Thomas speaks to e-commerce expert Greg Zakovicz (Omnisend) about holistic strategies to leverage e-commerce sites. They take a look at it both from a marketing and technical perspective and share valuable insights and strategies for shop owners and agencies.

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Building upon WordPress Core

Jessica Lyschik talks to Ollie Co-founder Mike McAlister about their mutual approach to building products based on the WordPress Block & Site Editor.

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Tech-driven productivity boost for web agencies

Three renowned CEOs of the WP ecosystem discuss how in today’s market, efficiency and automation aren’t just nice-to-have features – they’re survival tools for web agencies.

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Switching from a pagebuilder to FSE

In this episode, Rosanne van Staalduinen shares why and how her agency switched cold turkey from Elementor to Full Site Editing. Learn about how it went for them and what their recommendations are for other agencies and freelancers.

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How to build a WaaS business

In the third episode of Greyd Conversations Jessica Lyschik speaks with Jakob Trost and Sandra Kurze of the Greyd team about Website as a Service.

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Profitably speed up your pagebuilding process

In the second episode of Greyd Conversations Thomas Koschwitz talks to Mark Szymanski about how to become more efficient in the process of building websites for clients. They discuss topics like how to leverage dynamic data and make assets reusable across various projects.

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WordPress Performance Revealed

In our very first episode of the Greyd Conversations vodcast, Felix Arntz from Google joins our CTO, Jakob Trost, to dive into what performance really means for websites, beyond just page speed and what agencies can do to optimize the sites they deliver to their customers.

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Latest in Learn

All Learn articles
A futuristic digital overlay featuring data visualizations, bar charts, and human silhouettes connected by network lines over a blurred cityscape at sunset.

The High Cost of the Marketing Waiting Room

Market leaders are defined by their ability to execute changes without filing a technical ticket.

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A smiling man with glasses and a beard sits in front of a computer screen displaying code, wearing a mustard-colored shirt and looking back at the camera.

Understanding the use of ARIA attributes web content

Understanding ARIA attributes like aria-label, aria-labelledby, aria-describedby, and aria-hidden helps make websites clearer, more usable, and compliant.

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Collage of Logos of tools every agency needs

10 Tools Every Design Agency Needs for Consistent Branding

Keeping a brand consistent across channels is one of the biggest challenges for design agencies. From creative work to client communication, the right tools make it possible to stay aligned and deliver a unified brand experience.

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Three website screenshots of Atarim, Greyd, and WP Umbrella are layered over a blurred background of server hardware, representing components of a professional WordPress tech stack.

Why Big Projects Kill Profit

Big projects mean growth โ€” but only with the right tech stack. Without it, they drain resources and profits. To improve, we must rethink our stack in practice, not just in theory.

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How to Convert Figma to WordPress with Ease

How to Convert Figma to WordPress with Ease

Transferring a Figma layout to WordPress requires careful planning and execution, but it also offers a chance to combine accuracy with efficiency. By following the right steps, you can maintain the integrity of your design while optimizing performance.

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An abstract digital composition featuring a close-up of WordPress code on a dark screen, with multiple green beetles crawling over it, symbolizing software bugs. The background has a purple gradient with a smoky texture.

How to Report WordPress Bugs Without Losing Your Mind

No software is perfect. Just like no project ever goes off without a hitch. Thereโ€™s always room for improvement, and WordPress is no exception.

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Latest Episodes

Conversations about WordPress & Digital Business

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Greyd Conversations #17 Reshaping Events in the Wp Industry

Reshaping Events in the WP Industry

Episode 17 explores what’s shifting in the WordPress event landscape โ€“ why WordCamps are losing sponsors and attendees, and what business-focused formats like PressConf and CloudFest are doing differently.

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Greyd Conversations #16 - How to Scale an Agency Without Hiring More People

How to Scale an Agency Without Hiring More People

Episode 16 explores how agencies can scale without growing their headcount โ€“ from shifting mindset around client value and delivery structure to the role of tooling in closing the gap between design and implementation.

Read more
Greyd Conversations #15

Building Sales That Actually Scale

Episode 15 explores how companies can build sales that actually scale โ€“ from defining real customer value and ICPs to creating structured sales processes and avoiding common pitfalls with AI.

Read more
Modern WordPress Architecture: What Agencies Should Actually Care About

Modern WordPress Architecture โ€“ Agency Essentials

Episode 14 explores what modern WordPress architecture actually means for agencies today โ€“ from balancing stability and innovation to evaluating headless setups, Full Site Editing, and the real impact of AI on agency workflows.

Read more
Greyd Conversations #13 Hidden Cost of Weak Security

The Hidden Cost of Weak Security: Agencies Best Practices

This episode explores the hidden costs of weak security and shows agencies how to move from reactive fixes to scalable, resilient security practices.

Read more
Greyd Conversaions #12: Analytics & Conversion Tracking: with Derek Ashhauer and Sandra Kurze

Turning a Guess into a Plan – Analytics & Conversion Tracking

This episode explores how smarter tracking turns data into direction. Derek Ashauer and Sandra Kurze discuss analytics, privacy, and real-world clarity.

Read more

Latest in Events

All event articles
Huge purple conference room with over a thousand attendees and speakers on stage at CloudFest.

We Need Better Commercial Events

Most sponsorship decks answer every question except the one that matters. Who will actually be in the room?

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Featuring Mark Weisbrod and Sandra Kurze from GREYD, on cards announcing their attendance at PressConf 2025 in Tempe, Arizona.

We went to PressConf

For us, PressConf was more than an event. It was a turning point. We came back with more than new business opportunities and insights.

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A spacious convention center lobby with large windows and artwork on the walls, featuring a โ€˜WordCamp US Portland Oregon 2024โ€™ logo in the foreground.

WordCamp US 2024: A recap

Attending WordCamp US turned out to be a monumental event for us. Partnerships were formed, new connections were made, and we presented our franchise showcase.

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Five members of team Greyd, two women and three men, in yellow t-shirts around a white hostess desk with the Greyd logo.

WordCamp Europe 2024 Recap

With the event fresh in mind, choosing which highlights to describe is a challenge this year! There were so many. It was a successful week with our team in Turin, Italy.

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A collage of atmospheric photos of the WordCamp Vienna stage and the event's sticker glued to the road on the premise.

Thank you, WordCamp Vienna!

WordCamp Vienna has a special place in our heart. In 2022, it was the first WordCamp we attended and sponsored. Itโ€™s so great to see how much the event has grown since our first time!

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Screenshot of the hackathon website, with the logos of all partners, Greyd among them. On the background is a roller coaster.

Greyd at the CloudFest Hackathon 2024

As we recently announced on LinkedIn, weโ€™re excited that weโ€™re sponsoring the CloudFest Hackathon.

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