Screenshot of the Inesta agency website. Dutch headline translates to Custom work developed 3x faster. Subtext promotes low-code web apps, websites and integrations. Photo shows people in a meeting.

The Agency That Picks Its Tools on Purpose

Some agencies sell you what they know. Inesta builds what you need. There is a difference.

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Finger pressing a button with the Title "Reset", greyscale with lilac hue

WordPress Needs a Business Reset

WordPress doesnโ€™t have a technology problem. It has a business problem. As market growth slows, weak models are being exposed – and community, features, and good intentions wonโ€™t fix broken economics. This is the moment where structure starts to matter more than hype.

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Collage of photos showing Greyd team members at events, group shots, and conference announcements for PressConf and CloudFest on a dark purple background.

2025 Recap: A Year of Clarity, Focus, and Enterprise-Scale Ambition

Clarity in direction shaped every strategic decision, partnership, and product milestone at Greyd in 2025โ€”confirming our role in a market moving toward structured, scalable, and governable WordPress ecosystems.

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Two women, Tammie Lister and Jessica Lyschik, stand smiling in front of a colorful backdrop. A browser window showing the WordPress 6.9 Development Cycle page is overlaid in the foreground, highlighting their contributions to WordPress core.

News from our Core Contributors in November

In November, Tammie Lister continued her contributions to the Core AI and Editor teams.

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Jessica Lyschik. A smiling woman wearing glasses and headphones, sits in front of a bookshelf and a microphone, wearing a black shirt with the text โ€œGREYD.โ€ in white. In the foreground, a transparent overlay shows part of the WordPress Gutenberg GitHub repository interface, including tabs for code, issues, pull requests, and more.

WordPress News in November

WordPress 6.9 brings some exciting changes to the editor. From new blocks to practical features, weโ€™ll give you a glimpse of whatโ€™s coming without giving too much away.

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Two women, Tammie Lister and Jessica Lyschik, stand smiling in front of a colorful backdrop. A browser window showing the WordPress 6.9 Development Cycle page is overlaid in the foreground, highlighting their contributions to WordPress core.

News from our core contributors in October

In October, our contributors continued to focus on work in the Core AI and Editor teams, refining design and usability in WordPress.

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Latest in Learn

All Learn articles
Designers collaborating on a website project in a creative workspace

When a designer has to wait for a developer to test an idea

The ideas that don’t get tested don’t show up in a retrospective. They accumulate as lost creative ground.

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Team developing a new brand identity using color palettes and design guidelines

A rebrand should not take a year

Long rebrand implementation timelines are a measurement of design token architecture.

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Business professional managing a network of connected locations

When Every Location Runs Its Own Website, the Network Can’t Run a Campaign

A franchise network of independently operated sites pays for that arrangement twice, in agency hours for changes that should cost nothing and in campaigns that reach the market late.

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Agency team discussing a client project and delivery timeline

Enterprise Clients Don’t Wait for Your Sprint Cycle

Agency delivery cadence and enterprise response expectations are structurally mismatched, and the client measures that gap every time.

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Digital globe representing centralized brand management across multiple websites

When Every Team Has Its Own Version of Your Brand

Brand fragmentation across enterprise divisions is a predictable architecture output.

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A Commercial Co-Founder Isnโ€™t Something You Add Later

Technical founders are told to study something scientific, because the commercial side is something you can teach yourself along the way. That advice holds up right until the company has to sell something.

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Latest Episodes

Conversations about WordPress & Digital Business

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#20 The Hidden Complexity of Global Websites

The Hidden Complexity of Global Websites

Episode 20 explores what going global really means for websites today โ€“ from the difference between translation and localization to multilingual SEO, GEO for AI search, and how agencies can move beyond translation to become real growth partners.

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#19 How Can Product Companies Grow in WordPress Right Now?

How Can Product Companies Grow in WordPress Right Now?

Episode 19 explores what it really takes for WordPress product companies to grow today, from what Elementor’s layoff signals to pricing maturity, ICP focus, and why chasing the customer matters more than staying loyal to a platform.

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Beyond SEO: How AI is changing what Websites need to be

Beyond SEO: How AI Is Changing What Websites Need to Be

Episode 18 explores how AI search is reshaping what websites need to be, from why discovery no longer starts on Google to how brands stay visible when 85% of citations come from outside their own domain.

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Greyd Conversations #17 Reshaping Events in the Wp Industry

Reshaping Events in the WP Industry

Episode 17 explores what’s shifting in the WordPress event landscape โ€“ why WordCamps are losing sponsors and attendees, and what business-focused formats like PressConf and CloudFest are doing differently.

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Greyd Conversations #16 - How to Scale an Agency Without Hiring More People

How to Scale an Agency Without Hiring More People

Episode 16 explores how agencies can scale without growing their headcount โ€“ from shifting mindset around client value and delivery structure to the role of tooling in closing the gap between design and implementation.

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Greyd Conversations #15

Building Sales That Actually Scale

Episode 15 explores how companies can build sales that actually scale โ€“ from defining real customer value and ICPs to creating structured sales processes and avoiding common pitfalls with AI.

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Latest in Events

All event articles
Huge purple conference room with over a thousand attendees and speakers on stage at CloudFest.

We Need Better Commercial Events

Most sponsorship decks answer every question except the one that matters. Who will actually be in the room?

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Featuring Mark Weisbrod and Sandra Kurze from GREYD, on cards announcing their attendance at PressConf 2025 in Tempe, Arizona.

We went to PressConf

For us, PressConf was more than an event. It was a turning point. We came back with more than new business opportunities and insights.

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A spacious convention center lobby with large windows and artwork on the walls, featuring a โ€˜WordCamp US Portland Oregon 2024โ€™ logo in the foreground.

WordCamp US 2024: A recap

Attending WordCamp US turned out to be a monumental event for us. Partnerships were formed, new connections were made, and we presented our franchise showcase.

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Five members of team Greyd, two women and three men, in yellow t-shirts around a white hostess desk with the Greyd logo.

WordCamp Europe 2024 Recap

With the event fresh in mind, choosing which highlights to describe is a challenge this year! There were so many. It was a successful week with our team in Turin, Italy.

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A collage of atmospheric photos of the WordCamp Vienna stage and the event's sticker glued to the road on the premise.

Thank you, WordCamp Vienna!

WordCamp Vienna has a special place in our heart. In 2022, it was the first WordCamp we attended and sponsored. Itโ€™s so great to see how much the event has grown since our first time!

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Screenshot of the hackathon website, with the logos of all partners, Greyd among them. On the background is a roller coaster.

Greyd at the CloudFest Hackathon 2024

As we recently announced on LinkedIn, weโ€™re excited that weโ€™re sponsoring the CloudFest Hackathon.

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