Help Center Platform

The Challenge

As a leading sports betting provider, Tipico needed a centralized help center solution that could easily be adapted to different procducts while maintaining strict regulatory compliance. Previously, all help content was managed directly in Salesforce — a setup that created several challenges: 

• Updates required technical know-how, slowing down teams and increasing costs. 
• No unified structure existed across brands, making rollouts inconsistent and time-consuming. 
• App and web experiences were disconnected, resulting in fragmented user journeys and limited

The Solution

Using Greyd.Suite, Tipico and Greyd developed a WordPress-based multisite Help Center platform built around a central, dynamic blueprint.  This new structure allows any number of product-specific Help Centers to be launched quickly and managed centrally. 

Key elements of the solution included: 

• A global library of templates, post types, and forms, ensuring consistent design and layout across all brands. 
• Real-time data synchronization between WordPress and Salesforce via Greyd‘s API connector, so all content remain always up to date. 
• Form data integration with Salesforce, enabling the seamless processing of customer inquiries directly within the CRM system. 
• An integrated review workflow, guaranteeing that every update complies with Tipico’s strict legal and regulatory standards. 
• Automated personalization and advanced search functionality were used for a more intuitive user experience. 
• Seamless integration with the Tipico app, ensuring users can access the Help Center both via browser and in-app. 

This approach empowered Tipico’s content teams to manage, review, and update Help Center content directly in WordPress — without developer support or technical expertise — while maintaining full regulatory control and data synchronization.